On may 8, 2012, coca cola company celebrated its 126th anniversary. Unlike any other famous commercial logo, it has not changed in 100 years. Cocacola logo design history classic coke logo history. This timeline explains some of the changes weve seen to the drinks design since the firstever cocacola was poured over years ago. In 1892, the cocacola company was formally founded in atlanta by candler. Please do not submit confidential or sensitive information via email. The name of cocacola was a suggestion given by pembertons bookkeeper frank robinson.
New coke continued to be produced using the coke logo. In 1985 the formula for cola cola was changed and the cocacola company released a new coke. Like many people who change history, john pemberton, a civil war veteran and. The company also produces and sells other soft drinks and citrus. Released in the united states on february 10, 2020. The coca cola logo was created by frank mason robinson in 1885 and the font used in the logo is known as spencerian script, which flourished from 1850 to 1925 in the untied states. Cocacola logo meaning design, history and evolution. Coca cola logos vector eps, ai, cdr, svg free download.
The real reason the cocacola logo is red readers digest. The coca cola logo was designed by accountant frank robinson, whose amazing penmanship caught the eye of his client, john pemberton. Coca cola was put in bottles in 1894 by joseph biedenharn, a mississippi business man. A few years after its inception, the logo swapped the swirly font for a more gothic style. Please contact the coca cola company to obtain the correct brand logo, permissions and usage guidelines appropriate for your application. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Coca cola bottling begins when the first bottling contract is signed.
In two years time, diet coke was the topselling diet soft drink in the world. The company also produces and sells other soft drinks and citrus beverages. Cocacola invites you to join us in giving back to key causes. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. Cce opened the new automated storage and retrieval system asrs warehouse in its wakefield factory in the uk in march 2014. The coca cola company, founded in 1886, manufactured just one product. This atlantaborn invention has been growing nonstop. The history of the cocacola logo design began in 1886 in new york harbor with john stith pemberton john pemberton john stith pemberton was an american pharmacist who is best known as the founder and originator of coca cola. Free download cocacola vector logo find similar coca cola logo. The coca cola spencerian script is the primary asset for our brand and the preferred logo type to represent it. With the presence in more than 200 countries and the daily average servings to 1.
Wordmark of coca cola, trademarked by the coca cola company, but because the logo is simply coca cola, there is no proof as to who originally wrote it. The rectangular design is a fairly simple one with a cursive font and the swirl. Rates, terms and limits may vary on loans depending upon credit history. However, robinson, who was known for having excellent penmanship, thought that using two cs in the name would look striking in advertising.
The company was founded in 1886, and began to grow exponentially right away. Right from the bourgeois to business class, coca cola has managed to universally stand out as a brand. The coca cola brand is globally valued and recognized. The cocacola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and. Like many people who change history, john pemberton, a civil war veteran and atlanta. It was introduced in 1886 and still is loved by billions. Cola company cocacola history began in 1886 when the curiosity of an atlanta pharmacist, dr. Beside it, coca cola also maintain their reputation as the leading company in the world using pestle analysis so that coca cola can. Cola history page for a complete history of the coca.
While many revisions have been made over the years the brand has remained faithful to the original sketch created by robinson in 1887. Branding is timeless coca cola have their message and brand identity, its the same as their logo. The story of cocacola atlanta beginnings 18861892 it was 1886, and in new york harbor, workers were constructing the statue of liberty. Eight hundred miles away another great american symbol was about to be unveiled. However, you may be surprised to know the brands worldfamous script and wave havent always looked exactly as they do now. He astutely thought that the two cs in coca cola looked better than coca kola. Branding history of cocacola and some interesting facts. Cocacola s 125th birthday logo sees bubbles bursting from the contour bottle a celebration of past, present and future. Download the vector logo of the cocacola brand designed by cocacola enterprises in encapsulated postscript eps format. Importance of the classic logo for cocacola business.
Download free coca cola vector logo and icons in ai, eps, cdr, svg, png formats. Meaning cocacola logo and symbol history and evolution. Master penman louis madarasz 18591910 was said to have told one of his students that the work was his own. Drink coca cola slogan history 1886 drink coca cola. Because of this, coca cola has come up with long term objectives. The cocacola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for coca cola, a sweetened carbonated beverage that is a cultural institution in the united states and a global symbol of american tastes. The brands history began when john stith pemberton, the inventor of the beverage, turned to his book accountant frank m. Cola is first served at jacobs pharmacy on may 8, 1886. The cocacola logo is iconic for being universally recognisable. Cola, and thinking the two cs would look well in advertising, pens the famous spencerian script logo. He distributed clocks, urns, calendars and apothecary scales that bear the coca cola brand to pharmacists. Company accountant, frank robinson, names the drink coca. For over 100 years, coca cola have used the same logo.
The cocacola company has produced over 10 billion gallons of syrup. The original coca cola name, written in an adapted spencerian script popular at the time, was created by founder john pembertons bookkeeper, frank robinson, who also devised the change from kola to cola in the brands name. Here are some interesting facts on branding history of cocacola. The power of trademarked typography with a strong brand purpose and a focused strategy, coca cola has produced possibly the worlds most widelyrecognised company. He sent 12 of the bottles filled with coca cola to asa griggs candler. As the leading beverages company in the world, coca cola almost monopolizes the entire carbonated beverages segment. The lettering of the logotype is very similar to a font named coca cola ii, you can use also loki cola font.
The coca cola logo was created by john pembertons bookkeeper, frank mason robinson, in 1885. Cocacola brands of the world download vector logos. Coca cola, form 10k, annual report, filing date feb 21, 2007 pdf. That said, the coca cola logo hasnt always looked the same as it does today. Coca cola cherry vanilla 2020present coca cola with cherry vanilla flavor. This logo was introduced on april 23, 1985 with the introduction of new coke to the united states. World of cocacola and our cocacola atlanta store are closed beginning monday, march 16th. Iconic, elegant and dynamic, the script is the brands most consistently used element. With a history that spans more than a century, it is no surprise that the brand has seen many changes since it first began. Today, theres no mistaking the look and feel of their iconic logo, or the distinct image that the organisation attempts to portray. We have 114 free cocacola vector logos, logo templates and icons. As the recipe for the syrup called for coca leaf extract and caffeine from the kola nut, the name coca kola was easy to come up with. Fellow at the university of hartford in the history department. Coca cola brand equity book by stephen catapano issuu.
Coca cola is the worlds most renowned beverage maker with the most iconic logo ever. Real logo nerds know that the coca cola logo made such an iconic dent in history. The cocacola logo comes in a rectangular shape or a circular shape with the hobbleskirt bottle on top. This was the first extension of the cocacola and coke trademarks. Chandler would give away coupons for people to get the first taste of coca cola. The current status of the logo is active, which means the logo is currently in use. This logo was first used on the diet coke and cherry coke logos in 1982. Coca cola, the brand john pemberton went on to found, has taken over the world. Pdf the world of the world of cocacola researchgate. On july 10, 1985, the classic formula returned as coca cola classic, using the traditional script logo, with the coke logo reduced to secondary usage.
437 791 11 1513 1359 1126 667 1 1314 1443 1087 563 1269 315 1624 632 972 732 1341 224 692 661 869 887 1373 68 448 965 1352 246 1203 1639 1512 260 1223 1457 56 203 357 699 779 186 830 43 1464